One of the key features of our current Vice Chancellor's tenure so far is his unwavering focus on the student experience, and, as we approach the end of the standard academic year, it seems only fitting that the efforts, commitment and achievements of staff and students alike are recognised at our innagural Vice Chancellor's Student Experience Awards.

Which means that tomorrow night (Friday 7 June), set against an amazing backdrop provided by our Putteridge Bury campus, lecturers, support staff, senior managers and students will gather to find out whether they are the proud winner of one of the awards, which range from Inspirational Teaching and Team of the Year, to Best Collaborative Project and the big one, Student of the Year.

Naturally this has required a fair bit of input from us in the marketing and events teams! Graeme and I were asked to produce nomination videos for each of the categories, which was a great opportunity to go and meet the people that have nominated this year's winners and hear about what these (often unsung) people have been up to. These kinds of videos are definitely one of my favourite parts of this job because it reminds me what this University can do for people - and how the 'transforming lives' motto is actually achieved, in most cases, by the encouragement of a single tutor or the dedication of an individual student.

What's more, this project meant our new team member Graeme had the opportunity to flex his After Effects muscles to produce a really nice set of motion graphics which complement the printed materials and the physical awards perfectly. Check out a tiny teaser clip of his work below:


The awards are just another example of the exponential growth of the use of video across the University, and this project has provoked some discussion amongst the team about the best techniques for this kind of video - it has certainly given us both the chance to hone our interviewing and prompting skills to ensure we have soundbites from nominators that really capture the essence of the awards ceremony, and the University's values.

With this kind of project, you have to achieve a balance between graphics, music, and interview to ensure that the tone is in keeping with the rest of the occasion - it's as much about understanding emotion as it is technical production. Having been given a maximum length for each of the 15 videos, there were a few that we just couldn't edit down because the content was so good - and I think the skill here is knowing when to break the rules to really hit the mark. After all, we all know that our deserving winners won't mind sitting for a few extra minutes before they hit the dancefloor (and the bar!) once they have seen the incredibly touching things their colleagues and students have said about them.
After two weeks off on paternity leave it's like I've never been away. There has been one major change though and that is that a new team member has joined us! Graeme Stenhouse started on Monday the 29th April as our new Digital Marketing Assistant. Due to some spectacularly bad planning this was also the day my son was born which meant my team had to step up at very little notice and guide him through his induction. They did a brilliant job though (particularly Hannah) and on my first day back he was already in the swing of things and producing some great work on his brand new Mac.

Graeme had previously worked at the University as a Print and Digital Designer for the Student Union and it was this experience that convinced us he was right for the role. One of his first tasks was to produce a video on the official opening of our new Postgraduate and CPD Centre which you can see below:


The timing of a new team member has actually worked out very well as there is lots of new work coming our way to help organise the new Vice Chancellor's Awards (nominations videos and the programme etc.) and we seem to be producing more video work than ever before. It will also give him a good chance to get up to speed with our systems before the onslaught of Clearing begins. All hands on deck...!
Blog posts have taken a bit of a back seat recently. That's partly due to some big things afoot - planning for clearing, a new CRM and a new team member (more on all of those soon). Also, I've become a Dad for the third time which is both amazing and massively tiring. This means I'm taking advantage of the University's very generous paternity leave policy at the moment but felt that I couldn't wait to share the following news...

Looking back over the past year it seems a lot of what we do is attend award ceremonies. These are generally great fun and show that the work we're putting in is up there with the best. The really big marketing awards in higher education though are the Heist Awards which this year are to be held in Manchester. I was fortunate enough to win a silver one in my previous role for 'best internal communications campaign' which was an amazing experience and got me hungry for more. Well, that time has come!

We found out last Thursday that we had been shortlisted for 'best digital / social media campaign' (again for our work during clearing) and also for 'best university website'! Getting something for either of these in my first year in the role would be truly brilliant, as we're up against some very stiff opposition and these are massive accolades. It would also be the collateral we need to cement our reputation amongst both our peers and with our internal stakeholders.

We're also very excited for the traditional marketing team who have been shortlisted for 'best postgraduate prospectus' and the library who are again featured in the 'best internal communications campaign' category. There's no doubt that there will be a great atmosphere on 11th July when the awards are announced.

I'm now off to stockpile some more sleep. Being a Dad is almost definitely as tiring as being a Digital Marketing Manager!
It's been a little while since our last post on here and this is partly due to the Easter holidays. However, the main reason is that the team has been extremely busy working on the first ever University of Bedfordshire cinema advert!

The success of our new corporate film coupled with the fact that our Vice Chancellor was extremely keen to get us advertising in cinemas built to this project - which became a real team affair. We had four weeks from conception to deliver a finished 30 second cinema advert complete with online campaign. Ready, set, GO!


Overall, I'll say that we're very pleased with the finished result and below is the rough process of getting an advert like this made:

Firstly we needed to select a production company. We had a number in to pitch their ideas to us and the VC and were very pleased to award Spectrecom (who we worked with during the corporate film) the contract. Their original pitch focussed on a student in an interview situation. However, we felt that we wanted to depict someone already in work and excelling due to them coming to Bedfordshire. This all took shape really well and was meticulously storyboarded. We then began our search for locations, extras, and of course, a STAR!

The decision was made that we first wanted to give our current students a chance to audition as it would add authenticity and be a great addition to their CV. We sent out the call to our Performing before the Camera and Theatre and Professional Practice students and shortlisted the best applicants for a day of auditions. The standard was extremely high and students from both Bedford and Luton applied. However, one girl stood out with a breathtaking reading of a monologue from the film Annie Hall. We were therefore very happy to give the role to 3rd Year Theatre and Professional Practice student Stephanie Pearson for the four day shoot.

Once we had organised a strict schedule for filming (comprising four of our campuses, a live graduation scene and a large number of extras) we were ready to start shooting. The planning was definitely the toughest bit so as not to disrupt any lectures but also to effectively showcase our fantastic facilities. It all paid off though, as the shoot went extremely smoothly with plenty of time to refine each shot and make the most of what we had at our disposal. Take a look at the gallery of production photos below for an idea of how the advert was crafted:



Whilst all this was happening we were also finalising the cinema bookings, clearing the music licence and liasing with the BBFC in order to get the film rated. This also proved a very smooth process and the edit was locked after just two days of refinements leaving plenty of time to negotiate with record companies and get the advert rated as 'U' - Suitable for all!

That's me! Abusing my privileges
(as usual) in a cameo as a lecturer
This whole process has been extremely enjoyable (but VERY tiring) and is a real eye opener as to the amount of work that goes into creating something of high enough quality to be shown in the cinema. What we were particularly pleased with is the way the project took shape as a true collaboration and it was almost like we were all one team. Stephanie, as the lead actress, could not have been more professional and we're sure she has a bright future ahead of her. She even said that this experience has shown her what she wants to do when leaving the University of Bedfordshire!

If you want to watch the advert in the cinema for yourself then take a look at the schedule of where and when it will be running and if you are fortunate enough to see it then Tweet us using #bedscinema. Also, if you like the music, we've been granted the licence to use it by our old friends Various Cruelties again!

The final part of this project is to monitor it's effectiveness, which is where the online campaign comes in... that's a blog post for another day though...
I have a very similar chandelier at home
It wouldn't be the first few months of the year without another awards ceremony to go to and last Thursday's was the CIM Marketing Excellence Awards. This one was particularly prestigious, with the absolute cream of the marketing world heading up to the Grosvenor on London's Park Lane for a truly glittering (and expensive!) ceremony. Again, we were up for our Digital Clearing Campaign 2012 but this time in the Education category.

Beverley (Deputy Director of Marketing), Hannah and myself all rendezvoused at Kings Cross before jumping in a taxi with plenty of time to spare. However, due to some horrific traffic around Marble Arch we were forced to watch the pre-arrival drinks via Twitter! Thankfully, we arrived just in time to take our seats for the meal and who should be standing next to our table but the evening's host... Hugh Dennis!

After polishing off the five course meal and someone else's wine (that's another story!) the ceremony began. This was extremely well produced, as you'd expect from a venue of this type and with over eighty tables of guests we knew our chance of treading the boards on stage was pretty slim. We were just happy to be picked as finalists and were only one of three universities at the event.

Scrabbling for the best wigs and hats between
photos became quite competitive...!
Our category was up third and we were also excited to see Hannah's nominees video she produced up there on the big screen. Unforunately, on this occassion we were not winners (breaking our two year silver category streak) and lost out to Kirklees College for their 'Get Real Results' campaign. This was outstanding work by them in sponsoring Huddersfield town football club and building a campaign around it.

Despite not getting a result on the night we really enjoyed ourselves (check out the pictures to the right!) and came away feeling that the work we're doing is definitely being recognised at a higher level than ever before. Maybe we'll be back next year and these aren't the last of the awards we've entered for 2013 either...
So you may remember that in a recent post Paul more or less coerced (!) me into this particular contribution to our blog, and that in a less recent post I mentioned that I had been working pretty hard on selecting a film company to work with, organising shoots and generally trying to coordinate around 40 hours of filming!

Well, after five months, some dreaded spreadsheeting, a few sleepness nights and lots of driving between campuses (plus a lot of fun!) the new University of Bedfordshire film is here!


In the spirit of letting the video do the talking, I should probably leave it here - but I won't, basically because we're really proud of it and (as you can probably tell from our blog) we like to talk about our work!

The newly open PG Centre
On a practical level, the arrival of our new Vice Chancellor, Bill Rammell, in September, necessitated an update to the official film, and the insights Youtube analytics now provides gave us a great business case to make what were some crucial changes, initially in terms of our creative brief and then ultimately in terms of the final product.

The University has come a really long way in the last five years, with application figures increasing dramatically over that period, and a huge capital investment in our facilities (like the PG Centre, left) - which was another factor that pushed me to go to Paul last autumn and ask for some budget for a new film. We have a lot to show off, and I felt like we owed it to the students that have already chosen us to represent their university in a bolder, more confident - dare I say prouder? - way. There is a lot of highly-politicised media criticism of modern universities, but I would challenge anyone who questions the value of the kind of practical, hands-on, industry-relevant education you can see our students experiencing in the video.

At this point I need to give a huge shout out to Spectrecom, who have been the best production company I've worked with, hands-down. From the camera crew and directors, to the creative and production team and the editors, they have been a pleasure to work with from start to...well, no project with Bedfordshire is ever quite finished (more on phase two of our collaboration with Spectrecom from Paul soon!) In all seriousness, they have been brilliant.

So what have I been filling my time with now the excitement of the film is over? Well, as Paul will testify, I have a new found obsession with tracking and analysis and am trialling some pretty exciting stuff in terms of tracking the success and ROI of the video. We're planning a staggered release of the film via our website and social channels over the next few weeks, so once the stats start coming in, I'll give Paul a break from the blog and pitch in with an update on all that.

p.s If you like the music, check out more from Various Cruelties!

Due to an internal promotion (very well done Hannah!) We are currently advertising for a Digital Marketing Assistant to join our busy team in central marketing.

This is a brilliant opportunity for anyone who is relatively new to working in digital marketing to learn lots of new skills and get stuck into a wide variety of increasingly exciting projects (more on those in a future post!) So, if you're interested in joining us, then we'd love to hear from you (details below):

Digital Marketing Assistant
  • Marketing, Admissions, Recruitment and Communications (MARC)
  • Grade 5, £20,764 per annum
  • 37 hours per week
  • One year fixed term contract
We are looking for a Digital Marketing Assistant, with a passion for producing content optimised for the users experience and for the effective marketing of the University of Bedfordshire’s online presence. They should be experienced in using social media channels, CMS, Photoshop and HTML email software, and preferably have a strong understanding of other web technologies.

The successful candidate will be self-motivated and be able to prioritise work and meet deadlines. This post is based at the Luton campus and the post holder will occasionally be required to visit the other university campuses.
  • Closing date: 19th March 2013
  • Interview date: W/B 8th April 2013
As before, if you're interested in joining our award winning team then it would be great to hear from you. To apply and for more details just following the links above through to our website.

For an informal discussion about the role, please contact me on 01582 743987 or email: paul.fryer@beds.ac.uk
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