Pitch and Putt

These past few weeks have seen a number of very different initiatives being handled by the team. Getting our teeth into some different things has been great fun and demonstrates the diverse mix of projects we get involved with.

The chandelier in the room we used
for the pitches. Putt is definitely the
most opulent of our campuses!
The first of these was my involvement in the new Prospectus pitches at our Putteridge Bury campus. In the past, this has been handled solely by the Marketing team, with some input from other areas (such as the International Office). However, this time it was felt that to deliver a truly integrated campaign it was important that I had some input with regards to how it would translate online. Obviously, this is something which I have been championing for a while, (the thousands of hits to our website show the importance of campaigns working across all media) and the success of our Clearing campaign shows that this is how we now need to work.

So, I met the team last Monday for a day of design pitches and tea drinking! There were three different agencies pitching for the contract and we were all very impressed with the quality of their work and their research. After a totting up of our scores there was a clear favourite, who have been informed that they will be leading on the production of our 2015/16 suite of publications (no wonder I get confused what year it is!)

Our new 'Creating futures' campaign
- this one stars Jodie who is now
a Production Co-ordinator at ITV
Aside from this we've been working on the final visuals and content for our 'Creating futures' Winter Campaign. This follows on nicely from Clearing but instead of showcasing current students it has a focus on our Alumni with some successful graduates talking about how their time at University helped them to secure their dream jobs.

Our involvement has been to go to their places of work and film interviews with them and to produce a variety of online marketing materials such as Google ads, banners, digital signage and a landing page. As usual, we'll be closely monitoring the statistics to monitor it's success.

One of Sophie's drawings depicting
how university courses are taught!
One really enjoyable project has been constructing the new Bedfordshire Academy website with our Partnerships Office. The idea of this is to promote University from primary school age right up to sixth formers. This gave us the opportunity to make a bespoke website which, although fitting into our brand, also offers something a little bit different. Therefore, we have been working with Sophie Carpenter one of our BA (Hons) Art and Design students who is also an illustrator and she has been doing a great job of making it look fun and appealing to people who wouldn't usually visit a University website. We've also been playing around with her illustrations to create little HTML5 animations! We're very nearly there and are now just waiting for the last bits of content before going live. Watch this space for a link to the finished product.

In other news, I'm just about to begin studying for my Digital Marketing Diploma with the IDM (finding the time to do the work required will be the main challenge!) and I'll also be putting the finishing touches to our new CRM. I know I've promised it for a while but this will definitely be the focus of my next blog post. I just need to ensure it's 'above par' before making it live to the world...
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