A change is as good as a rest

Last week we gave some attention to the course pages on our website. The decision was made when we launched over a year and a half ago to display two years worth of courses and that we would manage these pages via an XML feed. This feed basically takes a selection of the course information held within our SITS database which is relevant to Marketing our courses (Title, description, duration etc.). It is then sent to the website to update on a nightly basis and ensures consistency across all publications - this is also where our Prospectuses take their copy from.

One bit of work which was necessary, was replacing all of the descriptions held within SITS with more marketing focused copy. This is where we asked our Faculty Marketing Assistants for help and they do a great job of liaising with the relevant academic and pulling out the key selling points for each course.

It's very important have a system in place for checking the copy, adding more Marketing related content that the feed cannot provide (e.g. images, videos and links) and also for switching over the years of courses on display. The latter of which we have just completed.

On Tuesday we switched our website from displaying 2012/13 and 2013/14 courses to displaying 2013/14 and 2014/15. This is the second year we have done this and the process was extremely simple thanks to all of the hard work we did last year. I'm also pleased to have a set date for this change to happen on our site annually so that all departments can work together to make sure the content is of the highest quality possible once we hit the switch! It is also very important that this fits correctly into our application cycle - so, job done for another year!

As this is (quite rightly) one of our most accessed sections we'll definitely be looking at continuing to develop our course pages yet further in the near future. The planning of this is all important, along with the buy in from other departments who are essentially supplying us with data!

PS. You may also have noticed that we've tweaked the style of our blog templates (including this one) to be more in keeping with our website -  I'm particularly pleased with how they now display on mobile!
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1 comment:

  1. I completely agree that a change is as good as a rest Breaking the routine and embracing new experiences is essential in our fast-paced life. We are revitalized and given a new outlook when we experience a shift in habit, mood, or environment. I can relate to the difficulties of writing a dissertation because I'm studying management. The issue is complicated, therefore careful investigation and analysis are needed. The quality of your work might be significantly improved by seeking management dissertation help . It helps streamline the process considerably and offers insightful advice.