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Our stand at Highways UK |
Nowhere can this be more evidenced than in our recent involvement in supporting events. These have included attendance at Highways UK, Scotland Build 2015 and our annual drinks reception at Lincolns Inn. With pre-event event communications, AV requirements, promotional goods and marketing collateral all overseen by us we have been putting in a lot of overtime!
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Tote bags from the North! |
The Expo itself was extremely well attended with over 250 visitors to our stand on day one. This served to further highlight how well regarded Kier are in the industry with the large majority desperate to get onto our supply chain. I'm glad I'd managed to tuck away a full Scottish breakfast to sustain my energy levels throughout the day!
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The Great Hall at Lincolns Inn |
By managing all of these events centrally it really helps to add continuity to the experience of those who engage with Kier. All of our messaging can be made consistent and we especially gain comparable analytics from our pre/post event communications. By building in a robust model and program in our email sends at the beginning the data we collect is then key to following up any leads and providing a professional and customer focussed experience for all attendees.
As well as the importance of getting out and about, meeting colleagues, and getting an understanding of the different challenges of the regional businesses, I've been developing workflows to help us manage our channels more effectively. These focus on shared goals across the business and I feel that this is where digital can really add value to coordinate and monitor the great work being done nationwide. The whole ethos of digital is to test and learn and by creating an environment where employees are not blamed for failure we can improve with each activity.
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Hello Trello! |
All of this work is essential to curb the silo mentality before it begins. By planning far in advance the danger of no lead time, time for collaboration, and mistrust is avoided. Trust is the most important part of any relationship and by having everything out in the open a healthy form of competition emerges with a greater transparency about the goals and motivations that drive each team.
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