Everyone has an opinion! |
Another thing the team have been working on has been data capture for our latest Postgraduate virtual event. Previously, we've helped get the the event up and running but this time we wanted to 'gate' it to ensure we had some meaningful leads afterwards. This did mean a drop in attendance (people are quite wary before giving away their contact details) but hopefully will mean we can send them some useful follow up material to show them the benefits of becoming students with us!
A campaign skyscraper advert |
An example campaign landing page |
We also have been creating the usual radio adverts, MPUs, leaderboards and skyscrapers and a full content strategy for social media. Promoted Tweets are working particularly well for us and our account managers there have been great at advising on our choice of content and ways to track our campaigns - the platform is developing daily!
There has still been time for the odd little improvement to our website though and we got the jquery accordion up and running. This is something which I've previously used on a personal project for my brother in law and already is being utilised by our power users across the University.
That's about it for now. Finally, my quest to get my professional profile seen across the entire internet was helped by Spectrecom Films, who asked if I could do an interview for their February 2014 sector report (included below!) We're also in the initial stages of another exciting new project with them so I should have something to report back on that very soon. Enjoy! ;)
Click for a larger version. From the photo it looks like I live in our student halls! |
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