Marketing musings

Working in the Marketing department is definitely very fast paced and this is what I really enjoy about it. We're allowed the flexibility to try new things (some work, some don't and our constant monitoring of our campaigns/website bear this out). Working like this allows us to keep up with the latest changes in web and we're supported by a healthy budget - all in the name of recruitment and improving the student experience.

Thankfully we're given the resources
for this not to happen!
It's always interesting to me to see how we're perceived in the institution. My opinion is that we have a responsibility to offer the best possible service to our colleagues, and in the last year I've spent a lot of time fostering relationships around campus and giving presentations on our working practices. I've particularly targeted staff who have been quite vocal about our digital/web provision in the past. More often than not they have good reason to be. Only by listening to them, giving them an understanding of what we do and why, can we improve our internal reputation. Sometimes they have some great ideas too!

This week I've been updating our section on our intranet for staff which includes our latest website developments, our strategy and project gantt chart and (of course) this Blog! I really enjoy writing this as it makes me realise what we have achieved and shows colleagues the wide range of projects we get involved in. Complete project transparency...

Can we fix it? Yes we can, (as long
as we know the asset number...!)
Quite often we're at the end of the line when it comes to getting jobs done. Someone has an idea for a project, they talk to various stakeholders, they get a budget approved, and then they come to us to action it! If someone reaches the end of their understanding of how to design or build something then when we get involved... This means we have quite a lot of power because we're relied upon as the 'doers'.

This is not without its own challenges though. Sometimes we get very little time to turn something around, sometimes we get a wooly brief (e.g. 'I want a banner/header image by Thursday!') and sometimes people's lack of technical understanding makes work take a lot longer than it should. Institutionally we do pretty well, with most staff understanding the more technical aspects, and the fact that we're in a more competitive sector has made a number of senior managers up their game, making our life much easier.
There's also increased understanding from above that we are the experts in what we do. This is because we back every decision up with reams of statistics to prove that our contribution works! As we are the 'doers' there's the danger that we're perceived as the people who are responsible for something going wrong or not getting delivered on time. By saying we'll fix something we're then admitting responsibility, which can be a problem. However, rather than pointing the finger we're keen to be the team who will say 'I know that's a problem - we'll fix it!' and often we do...

Our Clearing meetings have shown that senior staff are genuinely appreciative of our work (and the extra hours we've been putting in recently). All this leads to a much happier workforce and much better inter-departmental working.

Now, what do you want fixed...?!
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