Lights, camera, action!

It's Hannah here - it's been a little while since I contributed to our team blog, partly because Paul has much more interesting things to say, and partly because I have been out and about all over the campuses trying to coordinate the filming of a new University film!

I guess those of you in the know will be experiencing a sharp intake of breath at the mere thought of seamlessly organising four faculties, 19 different academic departments, a Students' Union and more than five locations - but actually this time around it is all going pretty well (famous last words...) I have a lot of 'virtual' contact with students via social media, which is one of the best bits of my job, and it's been good to get out of the office and to talk to some of our students face to face!

Under construction: the new PG Centre
I first worked on this project in 2010, just after I joined the Uni, and I suppose this time I know more people, have more friends in different offices and, most importantly, we have even more to show off. The new accommodation has opened, the PG Centre is almost finished (see photo from the tour I managed to wangle my way on to) and we have a number of new facilities that should make for a great visual spectacle (fingers crossed!).

What's more, we're working with a company who really seem to understand what Bedfordshire is all about and be enthusiastic about promoting what's on offer here. After a number of promising meetings with some very good production teams, we opted for Spectrecom for a number of reasons - including an additional angle on filming which we're really looking forward to seeing in the first edit! (More on that in future blogs...)

Video is undoubtedly one of the most powerful tools we have at our disposal (the last version of the film had over 25,000 views in less than a year) but I think it can sometimes be difficult to approach it in an analytical 'marketingy' way. For this update project, we are focusing on the role the film will play in our wider conversion strategy, in terms of social engagement, online PR and mobile marketing, and the metrics by which we will judge its success as a project.

In other news, I have also been writing our submission for the CIM Marketing Excellence Awards, which gave me a chance to really interrogate the part social and video had to play in our clearing campaign, and produced some interesting findings to inform our campaigns going forward. So, we'll keep you updated and hopefully all our hard work will be rewarded with a night of celebrations on 6 March next year...watch this space!   

  
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