Selling ourselves short

With Christmas just around the corner we took some time out of the office this week to have a full Marketing Team away day.  The venue of this was to be our lovely country estate of Putteridge Bury. After a morning of team meetings, CMS show and tell sessions and bacon rolls we used the time to reflect on some of the successes of the past year. Chief on the list was recruiting to target for the amount of student which we needed as a University. We also got the chance to share some of our ideas for the future before a very nice sandwich lunch.

After lunch the focus turned to fun where each of the team leaders (including myself) ran a team builder session. These ranged from a test of how good we are at listening (I won that one!) to a pub quiz (we won that one too) and my session which used the Logo Game to discover who was the 'mightiest marketer'. they all went really well with the icing on the cake being a Bedmas selfie competition around the grounds of Putteridge Bury (results below:)
To continue with the Christmas theme we've all been working hard to promote our forthcoming 'Festive' open evening with is taking place next week. This has meant a slightly revamped version of our campaign visuals to accommodate snowflakes! This demonstrates how we are now trying to make each of our campaign visuals a natural progression for the one that went before rather than starting from scratch each time. The benefits of this are that people will identify more clearly with our brand but also we won't burn ourselves out trying to reinvent the wheel each time!

We also spent last Monday morning putting up our decorations in the office - it was no surprise that we were the first to do this after Lauren added it to our calendars early in November. The results are great though and a cheaper more tacky collection of potential fire hazards you will not find!
Another job which we've been meaning to get around to for ages is setting up a short URL. This is something we've had in the past but it was a bit of clunky system and presented us with slightly inaccurate statistics. Basically, this short URL allows us to track our print campaigns separately and is used in our prospectuses. There's also the added bonus of being able to use this for any online campaigns - particularly social media for consistency.

Domainr is a great little tool and it's easy
to spend hours on there testing out URLs
The first (and longest!) step was to brainstorm a URL using Domainr. This is a great tool for generating short URLs and unfortunately .ds is not a suffix so we couldn't have ( was an option though!) Eventually, and after a long deliberation in the team, we settled for so expect to see that everywhere soon. It was then a case of purchasing it, setting up a bitly account, linking the two together via DNS and adding some Google analytics code to our website. To do this I used Tsohost as they've always offered a good service and have excellent customer support. Now starts the job of going in and setting up over 200 trackable shorteners for our prospectus!

For my last blog post of 2014 I plan to start looking back a bit at the year just gone and some of the great products and digital marketing advice that have made my life a bit easier. I may even turn this into a proper blog and start with some charts such as my top 5 apps or the best people to follow on Twitter of 2014. Watch this space!
Next PostNewer Post Previous PostOlder Post Home


  1. Hi. I am looking for R programming homework help & statistics homework help right now. Please tell me how I can opt for your services immediately. I am also looking for economics assignment help so please provide assistance to me accordingly. I cannot waste anymore time as my exams are closing in. I have to finish off my syllabus as soon as possible. So, get me the best tutor who can give me all the guidance without any hindrance. Please help me. I am waiting.

  2. The CIPD Level 3 is designed to help you strengthen your professional capabilities in people practice. Besides, it is a foundation level qualification for CIPD levels 5 and 7. This CIPD level is designed to equip learners with practical and theoretical skills across the core functions of people practice. Read More CIPD Level 3 Assignment Help

  3. In pursuing this CIPD level, you will build a stronger understanding of how to not only manage but also develop the people management function within your organization. You will acquire the necessary skills required to evaluate different contemporary theories and models and apply them strategically to improve performance in any organization your work for. Read More CIPD Level 5 Assignment Help

  4. Wow, such an awesome blog you have written there and you and I get exactly what information I am looking for, in the third paragraph you put amazing effort to explain the theme of the content. As a content writer, I can understand efforts because when students ask me for all assignment help, I do the same.

  5. We make sure that your assignment is written according to the needs and requirements of your academic guide or professors. Just send us the details of the assignment with attached information about what you expect and want from the assignment. Assignment Help is your true friend and promises not to disappoint you in any manner.

  6. Thank you so much for taking the time to share this with us! Many more people, including myself, would tremendously benefit from your efforts! I get new ideas and concepts when I pay someone to do my online statistics class. That is why I am always on the lookout for new blogs to follow.

  7. Whatever your goals or aspirations are, Josfit mission is to assist you to succeed and reach your transformation in a measured, professional manner and to critically maintain your ongoing success.If your goal is to lose weight, improve your fitness, or just to have fun, then JosFit Personal Training can help you. You can contact us anytime for Mobile personal training operation and personal Training sessions.
    personal training sessions

  8. Software that can help you be ahead of others is an essay typer. This tool needs the content and types your essay in twinkles. So, if you have got the content, try using this tool to get relieved burdens.
    our services-
    homework help
    cdr engineers australia
    paper help
    assignment help
    thesis help
    essay assignment help

  9. Considering the above table, it can be stated that in the year 2016, the performance of Bradley Stores, Pty Ltd in terms of current ratio was good. It is because the current ratio of the company in 2016 was much higher than the industry average. The table is showing the industry average of 1.5 in terms of current ratio; whereas, the actual current ratio of the company in 2016 was 1.86, which means the current ratio of the company was at better position than the industry standard

  10. Looking for Nursing Homework Help online? We're writing assignments for nursing students all over the world to provide the best nursing assignment help.

  11. Hi, I'm a MBA Students and looking for MBA assignment help for my university tasks. If anyone know any person or platform who provides assistance to complete my assignment so kindly suggest me.

  12. Hating math involves common reasons like poor understanding of the subject, low motivation due to anxiety, lack of practice. Mathematics assignment is also a daunting process, so if you think who can do my mathematics assignment help, research some excellent assignment services that take good care of these.  Various online assistance is there, like George Town essay assignment help, but you still need to practice to achieve a good score. 
    Here you can get an insight on some important points to focus on for best performance 
    Do away with distractions & stay on the task 
    Studying math requires time and energy. Many of your math homework problems would be multi-step problems where you have to carry out several consecutive steps to arrive at a solution.
    Read instructions carefully and provide step-by-step solutions 
    Read the problem carefully, do not hurry, take your time and try to understand the scenario. Go through the instructions provided with the math homework assignment thoroughly to make sure that you understand what is being asked.
    Find a study partner 
    Finding a study partner is always a fair idea to solve subjects like mathematics.
    A study partner can always help you with notes for the lectures you missed. Still, if you are struggling to solve the mathematics assignment, it will be helpful to get custom essay help
    Prioritize your tasks 
    Keep prioritizing your homework assignments, especially when it is math. The tasks help you know what needs to be done when. You can rank the tasks based on the priority and the difficulty levels.
    If you think, who can do my homework? Then take your time out and research to get the best result. 
    Other Services: coca cola case study help, Marketing Dissertation Topics, Case Study Help, new product development assignment help, business development assignment help, essay structure

  13. Avana Tablet 100mg is used to treat erectile dysfunction (ED), often known as impotence, in males. Erectile dysfunction occurs when a man is unable to produce and/or maintain a penile erection sufficient for sexual intercourse. You can order the tablets from Omsdelhi.

  14. What an incredible content it is. I am so happy to read such a fab piece, please keep sharing such information with the audience.

  15. Nursing Capstone Assignment Help is a service offered by many nursing schools. The purpose of this service is to assist students in completing their capstone projects. These projects are designed to help students apply what they have learned in the classroom to a real-world setting.

  16. white pencil studio is a creative agency that harnesses creativity , technology , and culture to create connected brands and beautiful experiences.seo agency dubai.

  17. If you are looking for the Computer institute in east delhi then, BIIT institute can be the best choice for you. It is because, BIIT offers various courses within your budget. You can call on 9311441524 or can visit to A-115 , First Floor , Near Panna Sweet, Shakarpur, Vikas Marg, Laxmi Nagar, Computer Institute, Opposite Metro Piller No. 33, Delhi, 110092 to get more information.

  18. Using our venue management portal you can easily create your Event & Theatre Performance Settlement with complete data management

  19. When the learned people in the globe tries to think about health issues, you will notice that is universal that everyone wants us to live peace and harmony as a united community in a world that if is free of all kind diseases. theology assignment help
    assignment help
    computer science assignment help
    capstone project help online
    article writer
    content writer for hire
    content writing services online
    freelance writer for hire
    ghost writer for hire online
    write my assignments for me

  20. Hey friend, it is very well written article, thank you for the valuable and useful information you provide in this post. Keep up the good work! FYI, why do cats head butt
    , Airtel Axis Bank Credit Card Review , the psychology of money pdf, my self in english 20 lines

  21. Subsequently, this program is quite popular among those who are genuinely interested in taking care of the sick. It is good to note that there are numerous papers that you will have to write when pursuing this field. Such academic papers range from simple essays to complex research papers. Read more from Bsn Nursing Papers Services

  22. The global automated electronic control unit market is being driven by the increasing safety standards. The growing demand for energy-efficient automobiles is further driving the market growth. Growing awareness about environmental issues is additionally fostering the demand growth within the industry. However, the high maintenance cost of the merchandise might limit the industry growth.

    Also Read: portable ultrasound market
    dog food market

  23. Generally, a capstone project offers one a chance to utilize the knowledge learned and skills gained. A Doctor of Nursing Practice (DNP) is a terminal degree in nursing. In order for you to graduate with this degree, you need to prove that you possess the requisite skills. Read more from DNP Capstone Project Writing Services

  24. Textbook solutions are a crucial aspect of education. Knowing the in and out of textbooks can guarantee good grades. If the solutions are customized in your native language, there is nothing better than that. Acadecraft is providing multiple language textbook solutions crafted by subject experts and linguists.Deliver online tutoring

  25. Acadecraft is the leading e-learning solutions provider that improvises the skill development of learners. Also, it facilitates the eLearning practice in the professional organization. The apex platform utilizes technology and cost-effective methods to deliver advanced solutions. Here, we cater to interactive solutions that meet the professional standards of clients assessment development services

  26. My name is Asim Hameedi and I am a board-certified best cardiologist in NY, Practicing non-invasive and interventional cardiology since 2003.


  28. If you are a political science student, I appreciate you taking on the assignment. To help you finish precise tasks and to simplify your life, we developed our free Citation Generator APSA. We are aware of the difficulties in accurately attributing the sources utilised in the assignments of political philosophers. Additional APSA citation maker style requirements must always be followed.
    Particularly in the biological sciences and medicine, the CSE citation style is often employed as the suggested referencing format in a variety of academic fields. Since a CSE Style Citation Generator completes the full document for them and necessitates no further effort on their part, the majority of students choose for this choice. Nevertheless, mistakes may be avoided by comprehending the foundations of the CSE citation style.
    Your application essay has to stand out from the other ones that will be submitted. Don't panic if you don't have the writing abilities required to produce a strong application essay. If you decide to use our Online Admission Essay Help, we will assist you in achieving your objectives.
    We are aware that following the guidelines, citing sources in accordance with numbers, and maintaining a reference list at the end may be difficult. For this reason, we developed a straightforward Vancouver Citation Machine just for you. It's easy to utilise our Vancouver referencing tool. Additionally, you get a useful travel manual with directions to Vancouver.